I am always in the process of development and producing numerous ideas, all of which are in different states of existence, anywhere from idle entertaiment while sitting on the toilette or walking the dog, to full blown fully, financed productions.
The first time I pitched to Canadian Children’s Broadcasters was at the Banff Television Festival in 2001. I was able to get a meeting with TELETOON, and I pitched a show I was working on called “The Legends Of Wesakechak”. No Luck.
The second time I pitched was also at the Banff Television Festival in 2002. I pitched “Legends of Wesakechak” again as well as a series called “Althea”, and another series called “Mrs. Periwinkles Fun Files”. No dice. They were all gunned down and I personally got quite beat up by the experience. There was one broadcaster in particular who just about made me cry. I have come to the belief that “You know it is a good market when you can leave and not feel like you just got stood up at the High School Dance!!!!”
Since then I pitched numerous other shows before I got my first development deal with TELETOON.
Each one of those projects is a dead baby that is littering the floor of my imagination.
My personal feeling is that broadcasters want to see you stick it out in the industry for quite a while before they will even consider giving you a deal. Even if you had the goodest idea on earth there is a good chance it will tank if it is your first experience with a broadcaster who has never heard of you before. Television is expensive to make and time consuming. I honestly get the feeling that a lot of broadcasters want to get to know you before they will spend any money or time working with you on an idea.
Consequentially, It is important that as a creator of Television you have the ability to walk away from an idea and move on to something new, no matter how much you love it.
Every failed pitch provides another layer of compost for your imagination.
You must take that experience of pitching and use it as an opportunity to develop market intelligence so that you are better able to understand what they are looking for in an idea so that 6 months or 1 year later when you pitch the same broadcaster a new concept, they can see that not only have you developed professionally, you can create good ideas, AND most importantly, you can listen and respond to what they need from an idea to work for their network. I am not saying that you will succeed with that pitch either, but what you will have done is to start building a key relationship with both the network and broadcaster.
So, when you are holding on to that baby and every conceivable broadcaster has said no (except that one eccentric foreign broadcaster who does not have any development money for Canadians, and unfortunately can not trigger anything within the Canadian system, but loves it), there comes a time when you have to decide put it away in the closet and move on to the next pitch.
At the BBQ wrap up to the 2002 Banff Television Festival, I was feeling kind of dejected, and had the opportunity to speak with Chris Bartleman of Studio B, whom I had to pitched earlier that day.
His advise was to just keep pitching.
He was right.