Concept Art for a SaskTel Pitch

I have been working for the last two weeks on the development of a proposal for 4 animated commercials for SaskTel.

Here is some of the concept art (from the always amazing Jordan R) that we included in the package.

 

SaskEnergy Animated Commercials

This winter we had the great opportunity to animated a 5 x 15 second advertising campaign for SaskEnergy and Phoenix Group. These commercials are about energy efficiency and were a blast to animate.

We used a combination of Flash, After Effects, 3d Studio Max, and Photoshop to create the spots.

Part of what I think makes them look so great is the combination of incredibly well painted backgrounds (Hats off to Jordan Ratzlaff - he really is an amazing painter and illustrator) combined with subtle camera movement and multiple planes of 3d animated environmental effects.

It was fun to make these spots because we had the time and budget to pour a lot of effort into a very short period of screen time.

 

Great West Bunnies

I love Great Western Pilsner. It is a beer brewed right here in Saskatoon and it tastes great, especially on a hot summer day. We created this fake spot because it seemed like a funny thing to do. Molson has always had Bunnies on their pilsner label. This seemed at the time to be a great, Monty Python inspired send up of that.