Spring is a good time for development because in Western Canada you roll that work in to face to face meetings with broadcasters and distributors at the Banff World Television Festival. If you are a Canadian animation creator looking to get to know the broadcasters you need to make your show, Banff is a great place to go. It is expensive but believe me it is worth the investment.
I have three shows I am developing for television right now. The Side Show Christmas is currently in development with Teletoon, June Beetle has been developed through NSI’s Totally Television Program, and Toby has gone through an initial development phase with SCN, a local Saskatchewan Broadcaster, but has stalled a little because we have just had a hard time getting other broadcasters behind the project.
This post is about Toby. Yesterday I went on a road trip to Humbolt with the Creators and twins Mike and Mark to meet the writer Darwin. Amazingly Mike and Mark have been working on Toby for close to 5 years with Darwin and have never met face to face.
We set out on this trip with a specific task, to reinvigorate the show so we can attract a broadcaster. To do this I prepared a series a questions for the team so we could explore where we could take the show but still have it remain true to the core idea.
By answering these questions and using them as a guide for our development process we have been able to come up with an entirely new approach to the show that I think is fresh, original, and will get us the broadcasters we need to get the show made.
I am going to share these questions and the answers we came up with so that when you are developing your ideas for television shows, you can round out the idea into a full concept with legs. In developing Toby, we have wasted a lot of time responding to the ideas of other people, broadcasters and producers who have no investment in the show, but have ideas that they think could make it better, make it into something that they might want. Not one of these ideas has ever improved the show to the point where the contributor would come on board.
The point is, You have to make the show that you want to make. Obviously development when you have a broadcaster on-board is different because they become the client and you need to craft the product that they want on their airwaves (especially because they are going to pay you to make it), however in early development it is your show, your vision. You need to have clarity of vision to help decide if incoming ideas are good and add to the vision or bad and detract from it.
These simple questions have helped us. I hope they can help you.
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At it’s core, what is the story about?
Toby’s Time… is about Toby, a digi-savvy seven year old from the city who makes and stars in his own short docu-vidcasts about his experiences discovering the magic of life in the country.
Who are the characters? Why do we care about them?
Toby is the central character. He is the guide and narrator for our journey into country life. We care about him because he brings his fresh city perspective to the experience of life in the country.
What motivates them?
Toby is motivated by his passion and zest for life and experience. He loves to discover the many facets to life in the world around him and is excited to share them with his friends in the TV audience from all over the world.
Who is the audience? Why do they care?
The audience for this show is 3 – 4 year old children. Children care about Toby not only because he is cool, but also because he provide a distinct point of entry into the wider world, that exists beyond their front door. Toby acts upon the natural sense of curiosity and wonder that exists within every child of that age.
If you could pick a perfect viewer for your show who is it?
The perfect viewer is a curious child.
What is the hook?
The adventures of a city kid in the country.


